SKT 0(Young) is a brand that provides mobile services exclusively for 1020 customers. SKT 0, which has been conducting an iPhone launch campaign every year, wanted to present a new and fresh campaign in time for the launch of the iPhone 13. Mobetterworks developed the slogan ‘F.Y.i: For Your iPhone 13’ and planned a campaign strategy and action plan.
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Date: December 2021
Partner: SK Telecom
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Date: December 2021
Partner: SK Telecom
0(Young), a brand of SK Telecom, Korea’s leading mobile company, provides mobile service for 1020 young customers. In commemoration of the launch of the 📱iPhone 13, SKT 0 wanted to carry out a campaign to inform customers of its brand service in a friendly way.
Considering the characteristic of SKT 0, which provides intangible service, Mobetterworks designed an 🙌 experience-oriented campaign that customers can sense the brand’s message themselves.
In addition to message that 👩🎤1020 young customers seeking their own unique identity can sympathize with, Mobetterworks tried to develop a campaign that reflects the brand identity of 📱SKT 0 and 🐦 Mobetterworks that tells playful jokes to workers.
📱F.Y.i(For your iPhone) campaign, a parody of the acronym 💡F.Y.I (For Your Information) frequently used by workers, is a campaign to find own identity through iPhone 13. The F.Y.i campaign expanded to the experience of 1020 customers 👀revealing their own i, 🤝diffusing relationship with other i, and 🔨creating unique i.
By receiving idea from 👤216 Mozzang-e(subscribers) through Youtube channel 📺MoTV, Mobetterworks produced 💡three Unnecessary High-Quality products that are useless but want to have. Mozzang-e expressed their own identity through 💭ideas.
😎 MEMOTI-CONTEST is a contest to create the identity of best friend using the iPhone’s memoticon function. Participants created a memoticon containing their 👨🎤friend’s identity, and expanded the content by pointing to the next batter. Of the about 800 entires, 13 winners were presented with 🎁 the one and only memoticon kit so that they can share it with friends.
🏢 F.Y.i OFFICE pop-up store with the concept of ‘the world’s most joyful office’ was held at Hongdae T Factory for 2 weeks. At pop-up store, visitors became interns and conducted an 🧑💼internship program to make their own i by decorating 📱iPhone accessories according to their tastes. F.Y.i OFFICE also sold limited edition campaign goods so that visitors can experience the progress of the campaign.
Under the slogan “A Little Joke for Free Workers”, Mobetterworks is a brand that tells playful jokes to workers. We suggest a better way of working, both online and offline, across products and contents. Mobetterworks brand story is being released on the Youtube channel ‘MoTV'
MoTV 📺
MoTV is a media that records Mobills’s activities and shows our thoughts. It started with the original series <Mochoon the Brand Maker>, which contains the process of launching the brand “Mobetterworks”. MoTV expanded its content to the <Real Advice> series and <Nu-Branding> series, and had a fandom called Mozzang-e. As of Aug 2021, it has attracted 56K subscribers and has become a Youtube channel for workers.
